Services
Discover the decision-making tools in your toolbox as a medical device marketing professional
Kinemedica Market Solutions specializes in satisfying the strategic information needs of medical device manufacturers. Whether you are designing and integrating your market intelligence systems, assessing opportunities in new and challenging markets, or conducting primary research in support of your product portfolio, Kinemedica has the experience and expertise to support your team's strategy.
Qualitative Research:
Giving depth to big data and charting the unknown
Usability & Human Factors - Ensuring your products meet current standards for use.
Physician &User Profiling - Address the needs of new stakeholders.
Voice of the Customer - Understand the needs of ALL of your stakeholders, from payors to patients.
Treatment Pathway - Map the patient journey.
Product Concept Testing - Prioritize your portfolio opportunities.
Habits & Practices- Explore barriers and drivers for devices and procedures.
Unmet Needs Assessment- Discover the critical opportunities your competitors have missed.
Message Development & Testing - Tell the story that resonates.
“You may have heard the world is made up of atoms and molecules, but it’s really made up of stories. When you sit with an individual that’s been here, you can give quantitative data a qualitative overlay.”
Quantitative Research
Measuring impact and predicting outcomes
Market Sizing - Determine the size of the pie and the size of your slice.
Pricing- Predict the best price point for your product's performance.
Choice Modeling - Calculate the impact of price, features, packaging, and competition and the impact on your bottom line.
Tracking and Trending - Chart your progress and correct your path.
Product Concept Adoption - Optimize your opportunities by prioritizing your portfolio.
Customer Segmentation- Learn your best and largest buyers' needs and motivations.
Promotional Concept Adoption - Communicate better than the competition.
Customer Satisfaction - Understand what you do better than the competition, and what you need to do to be the best.
“What gets measured gets managed”
Business Intelligence Design
Integrating data, driving informed decisions
Kinemedica Market Solutions integrates your data resources to build an informed strategy for optimal results.
Whether you need to build a market research program around an acquisition, a global launch, or around your entire portfolio, Kinemedica can help your team design a program that integrates internal and external data and primary research to achieve your objectives.
Onsite Training and Consulting
Bridging institutional knowledge gaps
Kinemedica Market Solutions helps you address staffing and capabilities while you build your company's market intelligence infrastructure. Minimize risk and maximize your results without losing your most valuable resource- time. While your company's capabilities are ramping up, we can provide the training and onsite consulting services so that R&D, brand and product management have the tools they need to craft the right strategy right away.