New Markets? New Product Lines? New Customers? New Competitors?

NEW DECISIONS.

The key to making the right decisions is asking the right people the right questions.  Whether you manufacture medical gloves or surgical implants, self injection systems or a healthcare diagnostic app interface, you can be confident that we can achieve the answers and analysis you need to succeed.

Respondents

Patients - Whether surveying and interviewing over-the-counter healthcare consumers to end-stage oncology patients, we've been able to establish rapport and insight into their most intimate health needs and critical decisions.

Payors - Insurers are an ever-present member of the healthcare equation where candor is key. We've interviewed public contractors, and commercial insurers across both the pharmaceutical and medical benefit processes.

Caregivers - Family members have a stake in outcomes, too. We have experience asking the sensitive questions of the people who care for sufferers of chronic conditions, from major depression to oncology and wound care.

Physicians- From hands-off psychiatry practices to hands-in transplant surgeons, we've engaged physicians from every field and specialty in the research process, armed with detailed knowledge of the challenges they face.

Nurses - We have conducted every type of research with these healthcare practi-tioners, from LPNs to WOCNs. Nurses are at the crossroads of  device availability, patient inter-   action, and protocols.

Institutional Administrators- Purchasing, materials managers, CFOs and waste management executives may all have a say in institutional access for your product- and we've accessed the perspectives of all of them, from  community hospitals,  academic health networks and corporate ACOs.

Technicians- Diagnostic processes rely on trained technicians that interact with your devices and the patients. Their feedback on that interface determines performance.

Interviewing Options

• Online Surveys- Multimodal and Choice Modeling

• Facility Research- Focus Groups and Individual Interviews

• OR Observation/ Cadaver Labs/ Human Factors Bench Studies

• Online Interviewing- Focus Groups, Individual Interviews, Bulletin Boards with video and photo uploads

• Telephone Interviews- Telephone Only and Web-Assisted